Founding Publisher Pilot

We are running a research pilot to find out if agentic direct sales actually works for independent publishers. We are looking for 5-10 publishers to test it with us.

The ask

Help us prove or disprove that this works. AI buyer agents are looking for publisher inventory. We put a seller agent on your properties and see what happens.

We start with what you already sell. Tell us your existing direct-sales packages - formats, sizes, domains, content categories, the things buyers already know how to ask for. Our agent represents those packages to AI buyers using your existing pricing and your existing rules. Once we have a few publishers listed, we expand to more bespoke offerings.

We connect to your GAM in Viewer mode only - read access for inventory validation and avail forecasts. The agent cannot write to your GAM. We only upgrade to Trafficker access when a notable deal is established and you decide to execute it.

What you get

  • Full disclosure of pilot findings - deal flow, buyer behavior, CPM ranges, what works
  • Founding publisher rate locked for 24 months: at most 25% to us
  • Fees only get smaller from here - 25% is the maximum, never the floor
  • Every deal requires your approval before anything touches your GAM
  • No setup fee, no monthly fee
  • Cancel anytime with 30 days notice
  • Once you reach $50K monthly direct-agentic sales, payment handling moves to you and our fee drops

What this does not affect

  • Your existing programmatic revenue (entirely separate)
  • Your own direct sales (this is additive, not exclusive)
  • Your ability to run other seller agents
  • Your control of your GAM (read-only access, you keep admin)
  • Your advertiser relationships (yours always)

Good fit for the pilot

  • Independent publisher, 500K+ monthly pageviews
  • US-primary traffic
  • Content with advertiser demand: healthcare/HCP, finance, sports, B2B, regional
  • You run your own GAM (or partially - network-managed is okay to discuss)
  • You have existing direct-sales packages, OR you have inventory you would sell direct if you had the team for it

Apply to participate

We will follow up within 48 hours.

Participation terms (summary)

Participation is voluntary and cancellable at any time with 30 days written notice. Revenue split is at most 25% to AdOps Boost Inc on agent-sourced revenue only. 25% is the maximum - we are committed to lowering fees as the project scales. Founding publisher rate is locked for 24 months from your agreement date. Publisher retains all data, GAM access, and advertiser relationships. adops.WTF has GAM Viewer (read-only) access in Discovery Mode. Trafficker access is granted only when a notable deal is established and you decide to execute it. No exclusive obligation - you may run other direct sales channels simultaneously. Pilot learnings are shared with all founding publishers.

Questions? Contact us